MaximBet, the sports betting collaboration between gaming operator Carousel Group and the eponymous lifestyle brand, was launched in Colorado.

Colorado’s latest sports betting launch comes a day before the NFL – still America’s most featured sports league – kicks off its 2021 regular season. The Denver Broncos begin their 2021 campaign on Sunday against the New York Giants .

“MaximBet is the first true lifestyle sports betting brand, designed with a customer-centric approach, offering great promotions and a full line of leagues and accessories, all anchored around real rewards that players will not be able to experiment anywhere else. Everyone should register and come to our epic parties, ”MaximBet CEO Daniel Graetzer said in a statement.

“Colorados are avid sports fans, and we look forward to providing them not only with a user-friendly betting platform, but also ways to earn and enjoy cashless experiences and access through our partnership with Maxim. “

Details of MaximBet

MaximBet seeks to differentiate itself in an increasingly crowded sports betting marketplace, both in Colorado and across the country, through promotions and in-person experiences.

The company will be hosting an invitation-only Halloween party in Denver on October 30 for members of MaxRewards, the brand’s customer loyalty program. Maxim is also hosting a Super Bowl party in Los Angeles for Super Bowl LVI.

In Colorado, MaximBet users can bet on a full range of professional sports leagues including the NFL, NBA, MLB, NHL, PGA, and dozens more. Colorado also allows betting on state college teams.

MaximBet’s first state sports betting launch is part of a wider gaming expansion, the company said in a press release. MaximBet iCasino is also “soon to be launched”.

Colorado is the “first of many” state launches for MaximBet, the company said in a statement. They are also planning launches in Indiana, Iowa and New Jersey, the latter of which allows real money online casino games.

Additional state targets for the first MaximBet sports betting launches include Pennsylvania, Louisiana, Missouri, and Mississippi.

The company entered into a market access agreement in Arizona, but was not selected for one of the state’s limited online licenses. By law, MaximBet is licensed to open a retail bookie at the Hoh-Dah Resort-Casino in Pinetop, Arizona.

Colorado’s latest sports betting

MaximBet is the 25th largest live mobile bookie in the entire state of Colorado, the largest of all states. Colorado launched its first legal sports betting in May 2020, almost two years after the Supreme Court overturned the federal betting ban.

Other live sports bets are:

  • Bally bet
  • Sportsbook bar stool
  • PariFred
  • BetRivers
  • BetMGM
  • BettingMonarch
  • BetWay
  • PariWildwood
  • Caesars
  • Circa Sports
  • DraftKings
  • Elite sports betting
  • FanDuel
  • FOX bet
  • PointsPari
  • Exaggerate
  • PlayMaverick Sports
  • IF Sports betting
  • Markets
  • Superbook
  • Tipico
  • the bet on the score
  • TwinSpires
  • WynnBet

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